Issues Management

Issues management has evolved into an increasingly accurate mechanism for anticipating and identifying the influencers behind the issues confronting companies, organizations, and society. Issues can have an enormous impact on organizations and their prospects for growth. They can advance an initiative or challenge the viability of an enterprise. Issues seem to have a life of their own, but there are ways to influence them. Understanding the issue itself and knowing the who, what, when and how it may progress is essential to effectively formulate public relations and public affairs strategies to deal with the issue.